Privacy Policy

Privacy Policy Last updated: May 24, 2026

Magma Fuel operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience ("the Services"). Magma Fuel is powered by Shopify, which enables us to deliver the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

The personal data we collect or process

When we use the term "personal data", we refer to information that identifies or can reasonably be linked to you or another person. Personal data does not include information that has been collected anonymously or anonymised so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data:

Contact information, including your name, address, billing address, shipping address, phone number and email address. Financial information, including credit card, debit card and bank account numbers, payment card details, bank account information, transaction details, payment method, payment confirmation and other payment information. Account information, including your username, password, security questions, preferences and settings. Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, and your previous transactions. Communications with us, including information you include in your communications with us, such as when you submit a customer support request. Device information, including information about your device, browser or network connection, your IP address and other unique identifiers. Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data. Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies. From our service providers, including when we use them to enable certain technologies and when they collect or process your personal data on our behalf. From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

Delivering, personalising and improving the Services. We use your personal data to deliver the Services to you, including to fulfil our contract with you, process your payments, prepare your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, handle shipping, enable returns and exchanges, allow you to write reviews, and create a personalised shopping experience for you, such as recommending products related to your purchases.

Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending marketing, advertisements and promotional communications via email, SMS or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.

Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services.

Communicating with you. We use your personal data to provide customer support, respond to you, deliver effective services and maintain our business relationship with you.

Legal reasons. We use your personal data to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to investigate or prepare for civil proceedings, potential or actual litigation or other adversarial proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

Under certain circumstances we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf such as IT management, payment processing, data analytics, customer support, cloud storage, order preparation and shipping. With business and marketing partners to deliver marketing services and advertisements to you. When you request, ask us or otherwise consent to us disclosing certain information to third parties. With our affiliates or otherwise within our corporate group. In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve them. Information you submit to the Services is transferred to and shared with Shopify and third parties who may be located in countries other than where you live. To protect, develop and improve our business, we also use certain enhanced Shopify features that incorporate data from your interactions with our store alongside other store owners and with Shopify. To learn more about how Shopify uses your personal data and what rights you may have, visit the Shopify Consumer Privacy Policy.

Third party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, please read their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such websites.

Children's data

The Services are not intended for use by children and we do not knowingly collect personal data about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, please contact us using the contact details below to request deletion.

Security and retention of your information

No security measures are perfect or impenetrable and we cannot guarantee perfect security. How long we retain your personal data depends on various factors, including whether we need the information to maintain your account, deliver services to you, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights in relation to your personal data. These rights are not absolute, they apply only in certain circumstances, and in some cases we may decline your request to the extent permitted by law.

Right of access — You may have the right to request access to the personal data we hold about you. Right to deletion — You may have the right to request that we delete the personal data we hold about you. Right to correction — You may have the right to request that we correct inaccurate personal data we hold about you. Right to portability — You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions. Managing communication preferences — We may send you promotional emails and you may opt out at any time by using the unsubscribe option in our emails.

If you live in the United Kingdom or the European Economic Area (EEA), you may also have the following rights:

Right to object to processing and restriction of processing — You may have the right to ask us to stop or limit our processing of personal data for specific purposes. Withdrawal of consent — Where we rely on consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details below.

Complaints

If you wish to complain about how we handle your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision or submit a complaint to your local data protection authority.

International transfers

We may transfer, store and process your personal data outside the country you live in. If we transfer your personal data outside the EEA or the United Kingdom, we will use recognised transfer mechanisms such as the European Commission's standard contractual clauses.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website and update the "Last updated" date.